Money is a system for directing economic activity. Banks create money used by companies through credit. Companies use that capital to grow and generate returns for shareholders.
This creates a structural problem. Financial return can be measured directly, while the impact on nature often cannot. Capital flows towards activities that create financial value while damaging biodiversity, resources, soil, water and human wellbeing.
The answer is to change where money flows. This is where ION comes in.
ION can best be perceived as a bank account within the Nature Banking principle. It allows capital to grow according to a natural growth curve while supporting human wellbeing, nature and beyond through direct investment in the products and services of The Works.
The Works develops technologies, products and services that are fully aligned with human wellbeing, nature and beyond. The Works remains focused on research and development and works with aligned production and distribution partners to bring its innovations into the world.
The returns generated by these activities flow back to the ION holder, further product development and the guardians of nature. In this way, capital does not simply seek financial return. It flows forward on behalf of future generations.
The answer is to change where money flows. This is where ION comes in.
ION can best be perceived as a bank account within the Nature Banking principle. It allows capital to grow according to a natural growth curve while supporting human wellbeing, nature and beyond through direct investment in the products and services of The Works.
The Works develops technologies, products and services that are fully aligned with human wellbeing, nature and beyond. The Works remains focused on research and development and works with aligned production and distribution partners to bring its innovations into the world.
The returns generated by these activities flow back to the ION holder, further product development and the guardians of nature. In this way, capital does not simply seek financial return. It flows forward on behalf of future generations.
An ION account can exist perfectly well next to a regular bank account. They serve different purposes. A regular bank account connects you to the conventional economy, where capital can support activities with negative effects on human wellbeing, nature and beyond. An ION account connects you to an economy designed to create positive effects.
The most natural use of ION is for the part of your capital that can be patient. Instead of needing that capital to remain immediately available, it can be placed on an ION account and allowed to grow according to its natural growth curve while supporting human wellbeing, nature and beyond.
In this system, ION carries the financial flow. The Works develops what comes next. Production and distribution partners bring innovations into the world. The returns flow back into the system, allowing capital to keep moving forward.